If there’s one makeup product that’s truly divisive, it has to be mascara. The vast majority of makeup wearers will apply the stuff every day, and yet it seems there’s absolutely no one size fits all option. Every mascara wearer has essentially a different need and a different preference. That said, there are certain ones that stand out above the rest. Read on for an edit of the best mascaras for every different lash look.
I’ll start with the every days. These are mascaras that are easy and quick to apply, and give just enough drama without looking too dairy cow-esque. The new Maybelline Snapscara is, in my eyes, a king in this category. One swipe gives a lot of length and a bit of volume, pure black pigment, and a boost of flutteriness. It doesn’t require too much building, and doesn’t smudge or flake – yet removes easily with warm water.
A long time love of mine is Tarte’s Gifted. This gives more volume than the Maybelline but never ever clumps. It gives a fluttery, separated look that’s still got a hint of drama – but never too much. It’s also amazingly long-wearing without being a pain to remove. My final choice in the everyday category is the Lancôme Definicils. This is more defining and lengthening than my other options, giving it a more subtle effect, similar to lash extensions.
Now, let’s talk drama. When you want to go big or go home, the right mascara can make all the difference – and luckily, there is a huge range of these excellent high-impact choices across a range of price points.
Let’s start with one of the biggest bargains out there – the Essence Lash Princess mascaras. There are three in the range, a False Lash, a Sculpted, and a Waterproof, and they’re all incredible. To build lashes that would put any drag queen to shame for less than the price of a coffee, look no further.
If you want even more impact, though, I’d highly recommend the l’Oréal Voluminous X Fiber Mascara. It’s a little fiddly, in that it takes two steps to achieve the lashes of your dreams – but for a special event, it’s so worth it.
Two that are less of a faff but still deliver the good are the Stila Huge Extreme Lash Mascara and the Too Faced Better Than Sex. I find both of them incredible at delivering massive eyelashes in a matter of swipes – but the Stila gives more length while the Too Faced focuses on volume. FYI, if you struggle with smudging, you’d be better to go with the waterproof version of the Too Faced.
Many see clumps as a mascara failure – but that’s not quite right. Clumping when you don’t want it is a pain, sure. But clumps can be part of a pretty cool, edgy mascara look. And if they’re something you’re in favour of (when the time is right) the Tarte Maneater Mascara is really incredible. The ‘80s inspired, leopard print packaging tells you all you need to know. Subtle, this is not – but for the right occasion, it’s a dream come true.
My two final options are kind of odd – unlike any others I’ve tried, but ideal for certain specific needs. The Diego Dalla Palma Sub Aqueo Very Waterproof Mascara is what you need if you have real trouble making your mascara last. I’ve tried many waterproof mascaras, and none compare to this. You could submerge your face in water and come out looking as fluttery as ever. It does take some more removal effort (you’ll need a balm or an oil) but for those whose mascara running is driving them to distraction, it could be a real game changer.
My final mascara recommendation (at the risk of sounding like a broken record) is the Glossier Lash Slick. I’ve searched high and low and never come across a mascara quite like this. It’s lengthening without really adding volume, giving the perfect natural look for day. It’s also amazing at holding a curl, long-lasting, and yet easy to remove. And, let’s face it, that Glossier pink packaging doesn’t go amiss.
Shop 9 editor-approved mascaras to try something new
Featured images via Tarte Cosmetics
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