Unless you’ve been living quite firmly under a rock for the past few weeks, I’m sure you’ll have heard about Fenty Beauty. It was launched in September by hottie and all round top girl Rihanna, with the aim of being inclusive to all women. The primary launch was fairly minimalistic, featuring a three step “Fenty Face,” and was quickly followed by a holiday “Galaxy” collection. And my word, has the range been an instantaneous hit.

Hype is a strange beast, and it’s easy to get swept up in it beside your better judgement. Everything’s new and shiny and so-hot-right-now, and the temptation to go HAM can be hard to resist. However like with all newer ranges, it’s better to start slow and curate from there. Not all Fenty products are created equal, etc. etc. Here’s a buying guide to get you started.

The Favourites

I think the Pro Filt’r Soft Matte Longwear Foundation is absolutely fantastic – and this is from a girl who prefers to look on the sweaty side of luminised. While it is matte, it’s also soft and dimensional and surprisingly lightweight. Applied with a dampened sponge (the Fenty Beauty Precision Makeup Sponge is another winner from the line) it gives medium to full, buildable coverage which lasts all day. And I’m sure you’ve heard that it comes in 40 different shades – to which I’d like to jump on the bandwagon and also agree that this is a Good Thing.

If you wear powder, then the Invisimatte is a good choice for you. It mattifies without caking or adding any noticeable colour to the skin. Speaking of powder, I also highly recommend the Killawatt Highlighters. The single pans are luminous glittery delights, while the double pans have a subtle and an intense side. And because it’s Fenty, best believe there’s one to suit every skin tone.

I’m also an ardent fan of using one of the Match Stix Matte Skinstick to contour. It’s incredibly easy to do – simply scribble on and blend out – and the cream to powder formula means they apply smoothly without messing up foundation. Amber is the ideal shade for a fair to light complexion like mine, and they have three even darker shades to suit everybody. Psst – I have approximately two hundred contour products, and since I’ve had Amber, I’ve not used a single one of the others.

The Gloss Bomb is another winner in my eyes. While it’s not exactly reinventing the wheel, it’s a softly shimmery, incredibly good smelling and amazingly non-sticky gloss which actually does suit all complexions. If you like gloss, you’ll like this – and even if you don’t like gloss, I suspect you’ll like this, too.

Finally, the last of the items I truly love is the limited edition Galaxy Palette. To be blunt, it’s fourteen shades of stunningly iridescent glitter. That speaks to my soul, but if it sounds not quite sensible enough for your tastes, feel free to skip.

The Maybes

All of the brushes within the range are fine, but as someone with an already overwhelming brush collection, none really blew my mind. Similarly, the Blotting Paper is quite simply a blotting paper, except for its nifty packaging.

The Pro Filt-r Primer is really lovely, but as someone who doesn’t wear primer  it’s a bit redundant. And while the Match Stix Shimmer Skinsticks are very pretty, I don’t find them particularly exciting in the already oversaturated world of stick highlighters. They’re a touch on the dry side, too.

As for the Galaxy Collection, while both the 2-in-1 Glitter Release Eyeliners and the Cosmic Glosses are initially quite beautiful and exciting, I find them a touch gimmicky for my tastes. Glitter eyeshadow I can get on board with, but I find it can look weird and frosty on the lips and a little too “fancy dress” as a liner.

The Maybe Nots

One item from the collection that I firmly think is best avoided are the Match Stick Mattes when used as concealer. The cream to powder texture invariably looks dry, cakey and unblended, both under eyes and on blemishes.

My final “avoid” are the Galaxy Collection Hyper Glitz Lipsticks – much for the same reasons as the glosses, but taken up a notch. To me, these look like unappealingly retro frost shades, similar to something a nan may way to church.


Images: Fenty Beauty

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What did you buy from the collection?