Brow Down: The Most Innovative Eyebrow Products On The Market | The Weekly Cut

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In recent years, brows have stopped being a backup singer and stepped firmly into the spotlight. No longer a negotiable in a makeup routine, many of us now favour our brows above any other product. And with demand comes supply. The brow product market is overflowing – and it seems each new product is weirder than the last.

So which are wonderful – and which are just plain weird? Our edit of the most innovative (yet successful) brow products on the market is here to help. Because an eyebrows product can be as fun as it is functional!

Maybelline absolutely kills it when it comes to strange brow options, but their Tattoo Gel Eyebrow Tint Peel might be the strangest of all. You apply a vinyl-like paint, wait for it to dry, then peel it right back off. It deposits a semi-permanent tint onto brow hairs, giving a natural look that lasts for a couple of days.

For those who favour something bushier, though, the Maybelline Tattoo Brow Waterproof Gel may be a better choice. This is a pomade packed with fibres, which, once dry, won’t budge for upwards of twenty-four hours. It’s a little fiddlier than conventional brow gels, but makes up for it in longevity.

Call me crazy, but I’ve recently been experimenting with Glossier Lash Slick in my brows. It won’t work for anyone who doesn’t like a super-dark look, but it actually gives great separation and featheriness. I might even like it more than Boy Brow!

Another weird brow gel is the Surratt Brow Pomade. On the brush, it looks like white PVA glue, which isn’t exactly an appealing prospect for the eyebrows. But it actually goes on clear, and adds volume and fluffiness without colour. If you want a natural yet brushed up look, this is the one.

And if you fear the flat, one-dimensional look many brow products give, look no further than the Benefit 3D Browtones Instant Colour Highlights. This slightly metallic looking gel works to catch the light and makes brow hairs look more natural. Sounds weird, but it works!

The Flower Beauty Bubble Brow is another gel with a difference. Instead of coming in a conventional tube, you get a cake of product that you apply with a spoolie. Once you get past the somewhat annoying application, though, you’ll be amazed at the amount of volume and bushiness you can get out of this bargain buy.

Micro blading is an expensive process – but you can fake the look at home. A three pronged pen, such as the Ciaté London Microblade Effect Pen, allows you to fake the look of individual brow hairs – but far more quickly that using just one tip. A light hand is necessary, but the effect is pretty undeniable.

If you still favour a powder ‘n’ angled brush combo, there are products out there for you, too. Instead of using just one shade throughout the brow (which can look blocky and fake) using a couple of complementary tones can give a more natural effect. The Benefit Foolproof Eyebrow Powder helpfully shows where each shade should go within the eyebrow, and the Clarins Perfect Eyes and Brows Palette offers even more shade variety.

Finally, for those who wish for better brows all the time (and not just during makeup-ped hours), the Talika Eyebrow Lipocils is fantastic. It uses natural ingredients to nourish individual brow hairs, leading to longer, stronger, and more nourished looking eyebrows over time. The cute Parisian packaging hits the spot, too.

Shop 9 eyebrow products our editor swears by

Featured images via Ciaté London

PS: Every single item is independently selected by our editors. Depending on the product, if you buy something through our links, The Weekly Cut may earn an affiliate commission.