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Shopping for beauty has never been a more universal pursuit. Pretty much whatever you’re up to, there’s a good opportunity to discover a new beauty hidden gem. And one of the unlikeliest (but most lucrative) treasure troves? Why, it’s the humble supermarket of course!

Believe it or not, amidst aisles of frozen peas and tinned soup, you can find some of the very best in beauty. There’s always a lot on offer, so cutting down to only the best can seem tricky. Luckily for you, we’ve got an edited round up of the best in supermarket beauty buys.

Let’s start by getting the most boring out of the way. Aldi does the most perfect cotton rounds on the market. They’re just the right levels of firm and soft, never fall apart or scratch, and are unbelievably bargainous, too. Just throw some in your cart next time you’re in store – I promise you won’t regret it.

On the Aldi train, they also offer some surprisingly amazing skincare – although tracking it down in store can be a bit of a scavenger hunt. If you spot it, though, the Lacura Mud Mask is absolutely worth a purchase. It’s almost exactly the same as the Glam Glow mask it clearly takes its inspiration from, and costs around the same as a high-end oven pizza.

Aldi also do a fine line in permanent skincare products. These tend to be more basic (and less obviously influenced by other products), but are nonetheless good skincare standbys. The Lacura Q10 Serum, in particular, is a really great choice if you want to up your skincare game but don’t want to wait until payday. Seriously, it’s like, £3.

Sainsbury’s have recently massively overhauled their beauty section. Alongside their own brand Boutique line (check out the surprisingly excellent lipsticks), they’ve also started stocking an excellent range of brands. If you’re overwhelmed by choice, though, I think the Super Facialist Anti Blemish Clay Mask is a great option for across the board. It’s excellent for clearing up and tightening the appearance of pores, but won’t be over drying or irritating to sensitive complexions.

If you happen to be in a Tesco, I have two strong recommendations for you to check out. The first is undoubtedly the best budget brush brand, Real Techniques. They’ve recently made their way into the supermarket’s beauty range, and if you’re in need of a high-quality makeup brush, you really need look no further. Their Everyday Essentials set is a perfect place to start.

A true beauty best kept secret, though is the Syoss Salonplex Shampoo and Conditioner. They can be found tucked away in Tesco’s extensive haircare section, but are good enough to give higher end options a real run for their money. If you have particularly damaged hair and are at your wit’s end, give these bargainous options a go.

Asda’s beauty standouts come from their NSpa range. If you are building a skincare routine from scratch, they have excellent cleansers and moisturisers in particular. But one fun item I would like to draw your attention towards is their Expert Face Cleaning Brush. If you’re curious about digitizing your cleansing experience, but don’t quite want to drop a pretty penny, this is an excellent option to test out. It exfoliates and deeply purifies, and also creates big foamy beards out of your cleanser, which is really all anyone could want.

Shop 6 editor-approved picks both available in supermarkets and online

Featured images via Sainsbury’s

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