Who else watches Netflix, Hulu and/or Amazon Prime video more often than regular TV? Ok, let me rephrase that: who here *only* watches Netflix or Amazon Prime and has completely forgotten about TV? Well in my case, apart from watching some sports game with my man (yes it does happen) and watching the live results of Love Island, there isn’t much use to regular TV here at TWC, and here’s why we think this is happening.
Before you judge me, I do watch and listen to the news, a lot, but believe it or not, I don’t have the time to sit at a specific hour during the day to catch up on the newest Brexit debacles. Which brings us to the first reason why people are moving away from their TV cable subscriptions for the simple reason that there are plenty of alternative and cheaper options. Although I still remember being pretty jealous of my neighbor in middle school who had cable and could watch Disney Channel all day long, we have always been limited to what TV channels offered on their daily programmes, just in different bundles and budgets alone.
As you know, we now have many (and I would almost argue too many) alternatives such as the almighty Netflix, Hulu, Amazon Prime, BBC iPlayer, E4 and even Facebook TV (to name a few), which brings the numbers of people who actually turn on the 6 o’clock news much lower. Who needs to sit down at 6pm when you can watch it on replay after finishing your laundry? And it’s no surprise that the number of adults, as well as children make it a habit to disappear down the YouTube and Netflix rabbit hole.
Although according to this article, sports channels remain the most popular type of live channel people turn to. Many Internet companies have now started to live stream events, therefore bringing that competition to another level and somehow making the culture of television even more popular.
But it’s not just about these alternatives – there’s also a massive loss of interest in the younger generation especially of the current status of TV. Not to mention that the prices of cable have risen exponentially in the past 10 years, leaving even the most loyal viewers, defeated.
Let’s also not forget the joys of watching a movie without endless 2mins intervals of ads. According to a study on marketing channels, the average of 18 to 24-year-olds watching live TV has diminished from 35 to 15 hours a week between 2011 to 2014. Does this mean the future of TV is even more exciting? I believe so, as television is obviously changing and flourishing with so many new ways this content can be streamed to the public. Although we’re focusing on good old “live” TV, it doesn’t mean that the actual industry is dying, far from it.
People today like this new type of choice they are being given, they aren’t told what to watch anymore but are given endless opportunities to start a new program, discover a new film and even catch up on the latest news. The consumer is now in control which was taken away from the big dogs who used to put the program together.
Needless to say, the future of television itself is actually very exciting. More people are watching television shows, the newer generation can barely go through a few weeks without watching Netflix and the TV is successfully adapting to the needs of consumers, and the evolution of technology. So, what do you think the future of TV looks like? Will it be a better, faster and more expensive tool like Netflix?
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