Consider the growth of two increasingly-expanding worlds; the subscription marketplace and that of sustainable fashion. Today 1 in 4 Brits are signed up to a subscription of some form, whilst a recent study conducted by Fashion United revealed that over 52% of consumers in the UK and US are in favour of the fashion industry becoming more sustainable. Fashion production is responsible for over 10% of the world’s carbon emissions so utilising the subscription service to encourage millions to drastically lower this figure is inspired – and that’s very much the trend of this season – pun intended!
With lockdown preventing many of those unnecessary spending splurges, prepare to be energised by the enterprises making waves within the industry to ensure that sustainable fashion is desirable, affordable and (most importantly) accessible to all.
Cocoon is the ultimate handbag hotline, offering a monthly subscription service that allows full access to an unrivalled collection housing everything from the most sought-after new season pieces to the most classic, and even limited edition, arm candy. Cocoon regards its subscribers as a fashion-forward community of individuals keen to challenge the environmental impact and economic costs of the luxury fashion industry. Subscriptions start from £99 per month which includes complimentary next day delivery for your first bag.
With a staggering amount of mint condition designer dresses for every possible occasion available to rent, GMD is also attempting to close the loop of fast fashion. Customers can sustainably indulge in the more-than-worth-it £99 per month subscription which offers infinite rental, free delivery and dry cleaning, members only discounts and complimentary styling sessions with GMD’s experts. McQueen, Christopher Kane, Rixo and DVF. You name it, they have it – in sizes 6 to 16! With new arrivals every week, you’ll be the belle of the ball and the star sustainable style at every occasion (without breaking the bank)!
A true eco-warrior of sustainable style is Frank and Oak. Launched in 2012, its key aim is to produce durable clothing through ethical business practices which minimize the environmental impact on our planet – but for its dynamic design team, style is not a compromise. For those of us keen to support the cause, but too easily swayed by the ease of fast fashion, enter the Style Plan Subscription Service. Each month Frank and Oak’s expert stylists will select up to 4 items of beautifully designed, eco-friendly clothing for you based on your information. Choose as little or as much as you require, preview and customise your selection before it’s sent to you, cancel any time or skip a month for free. Discover new looks, sustainably sourced fabrics and be expertly styled – all whilst preserving our planet!
Although not strictly a subscription service, My Wardrobe HQ definitely deserves a shout out for being the UK’s first ever luxury fashion rental marketplace. All clothing and accessories are sourced in mint condition – some even from the wardrobes of the likes of Arizona Muse, Poppy Delevingne and Olivia Buckingham! Rent for up to 14 days, fuss free returns and try before you buy with no hidden catches. Where do we sign up? Other popular favourites used by celebs such as Camilla Thurlow, Stacey Dooley and eco-princess influencer Venetia La Manna include Hurr and By Rotation. Be sure to check these out if you’re not quite ready to commit monthly. Simply pay, and save the planet, as you go!
Sustainable fashion platforms are the perfect solution if, like me, your style is prone to changing regularly and you have neither the conscience or, quite frankly, the funds to commit to one designer piece that you’ll likely only wear once. As consumers we are the issue. Every time we purchase a new dress (and then never wear it again for fear of being branded an ‘outfit repeater’) we threaten the future of our planet. But, what if those beautiful garments we lust after could be worn longer, wasted less and utilised to make many more than just the one individual feel special for the day – all whilst preserving our precious planet? Oh wait, they can!
Shop editor-approved picks that are both sustainable and stylish
Featured images via Frank And Oak
PS: Every single item is independently selected by our editors. Depending on the product, if you buy something through our links, The Weekly Cut may earn an affiliate commission.