A good case in point for what the esteemed Mother Earth is currently achieving could be described as lunatic or PMSing – but the truth is that we’re faced yet again with another couple weeks of dark skies and rain showers. What’s keeping us motivated and going? Browsing the world wide web for the latest find, or in this case, the latest deal.
Exceedingly, consumers are leaning towards the mysteries and wonders of scrolling through Instagram to find their next purchase, while others seem to rely mainly and mostly on resell e-commerce websites. It is believed that women in particular aim to live more sustainable lives, by starting in their closet. Instead of spending thousands on designer clothes and accessories, vintage, thrift and resell stores offer everything you can find in regular ‘new’ stores, simply a bit worn. (with some cases no sign of wear and usage whatsoever). Through our deep dive in the quest of why women are shopping second-hand, we’ve heard the same answer over and over again: spending large amounts they can’t afford will only leave them in credit card debt and the waste incurred when an item is no longer worn creates high amounts of pollution and clogging landfills. Herein is also where sustainable and ethical fashion is marking their grounds and rising in popularity.
With the resale market projected to be worth an astonishing 42 billions by 2022, that’s right not millions, we can’t help but wonder wether the resale market is the future of all fashion shopping in the near future. While companies work towards streamlining their services and processes, the want and demand to shop online because of convenience, efficiency and speed is still very much present and is predicted to increase even further in the years to come.
Why, you ask? The constant inventory and massive selection is what keeps customers coming back for more. New items are being added daily, which encourages bargain hunters to shop on a constant basis, furthermore adding pieces to their wardrobes, whilst simultaneously re-selling old and unworn product. Take for instance the established online retailer Thredup specializing in women’s and children’s wear. With so much choice and children rapidly growing out of their clothes due to age and size fluctuations, it’s no surprise that second-hand shopping is gaining further acceptance and popularity.
There is also the sustainability and economical angle – one of the most wasteful fabrics, polyester, is used to transform clothing into silk-feeling and looking pieces, but many consumers aren’t aware of the fact that it’s a carbon-intensive petroleum product and highly wasteful. Its low cost and strong versatility makes it the go-to material when creating low-cost pieces that are easily sellable. Whilst the bad news is that oceans are filling up with plastic and waste, the good news is that more and more large fashion houses are aiming to change their production process. A great example of that is mass-producer C&A, who recently stated that they plan to replace virgin polyester made from petroleum with polyester made from certified recycled sources.
Which again leads us to the growing success and popularity of the service – not only is it considered *cool* to haunt down vintage finds, but the consumers, which count in particular Millennials, are attracted to the sustainability aspect. It is believed that stocking up on massive amounts of possessions, in particular fashion is wasteful and encourages even further over-consumerism. Clearly the trend of selling parts of your closet and re-stocking on a seasonal basis by buying and selling online is rising in fame and following.
Luxury brands are probably the only players in the industry which are truly afflicted about the resale market, as they believe that second-hand resellers are cannibalizing their business. On top of that, while the numbers are positively low, sellers worldwide try to sell fake versions of designer bags in particular which leads to ongoing lawsuits between known fashion houses and second-hand online and brick and mortar stores. However, it has to be noted that resellers are increasingly trying to avoid that by ensuring strict quality control processes before shipping off an item to the buyer in question.
Now, we want to know what you think about thrift shopping, in particular online. Has it become second nature to you? Any great finds you want to share? Do you get that pulsating feeling when receiving a high-end designer bag in the mail, that you snagged for a fraction of the original price?
Leave us a comment, and scroll through to shop our latest finds from your favorite online resellers!
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Images via KDH Hamptons
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